Rockford Family Peace Center

The Family Peace Center (FPC) provides a safe, collaborative environment where survivors of domestic and sexual violence can access wraparound services in one place. Through partnerships with law enforcement, advocacy groups, and healthcare providers, the organization brings together resources that empower families to heal and rebuild their lives.


When the Family Peace Center began planning its “815 Gives a Dam” campaign—a powerful community movement designed to raise awareness and engage new supporters—they turned to Evolution DMA to help create a lasting and sustainable brand identity.

The Challenge

The Family Peace Center wanted to launch a campaign that would both educate the community and inspire collective action around domestic violence prevention.

However, the organization faced several challenges:


  • Limited visibility among younger audiences and community partners.
  • A need for consistent messaging that would carry across digital, print, and video formats.
  • The desire to build a brand that could grow beyond a single event and evolve into a year-round movement.


They needed a strategic partner who understood how to merge empathy with execution—someone who could translate their mission into a message that resonates.


City of Rockford Public Works

The Solution

Evolution DMA collaborated closely with the Family Peace Center team to design a cohesive, emotionally-driven campaign that would leave a lasting impression.

Key deliverables included:


  • Brand identity and visual design for the “815 Gives a Dam” campaign, capturing the energy of local activism while maintaining FPC’s compassionate tone.
  • Strategic storytelling, weaving personal narratives into digital and social media content to deepen engagement.
  • Video production highlighting the impact of the Family Peace Center and its partnerships, combining cinematic visuals with authentic testimonials.


By grounding the campaign in real community voices and a clear, uplifting message, the initiative became more than an awareness drive—it became a movement of hope and connection.

City of Rockford Public Works

Results

The “815 Gives a Dam” campaign quickly gained traction and resonated deeply within the community. It captured the attention of local organizations, news outlets, and social media audiences, transforming the campaign into a recognizable local call to action. As awareness grew, the Family Peace Center experienced a surge in community engagement and new partnerships, broadening its reach beyond its existing network of supporters.

Perhaps most importantly, the project laid the foundation for a sustainable communication strategy that enables the Family Peace Center to continue amplifying its message and inspiring lasting change. What began as a single campaign evolved into a scalable, community-driven movement that continues to unite voices around the cause of peace, safety, and empowerment.

Client Testimonial

City of Rockford Public Works

“For 815 Gives a Dam, it was really exciting to start working with Evolution DMA because we had already engaged with TC Bell. TC had already put forth his expertise as a volunteer, and that speaks volumes. He had already demonstrated that he wanted to be engaged in this cause and offered to really help us brand what we were trying to do so that it was sustainable and that it would continue to grow.”
 — Sierra Kellen, Operations Manager
     Family Peace Center Representative

City of Rockford Public Works

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