What, When, and How Often Should You Post On Social Media? [The Do’s and Don’ts]

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At Evolution DMA, we get a lot of clients asking for advice and tips on effective social media strategy with almost the same types of questions. Such as:

When should I post? How many posts should I make per day? What should I post? How many times can I post the same post?”

The list of questions goes on and on, but they all revolve around the frequency and timing of social media. Our answer all the time is simple, short and clear: ‘it depends.’

That answer probably looks too simple, and that is why Evolution DMA will delve into the details a bit. Through our years doing social media management for various clients. We have come to learn about what works and what don’t that could help us come up with effective social media strategy with regards to the timing and frequency.

What, when and how often should you be posting?what should you post on social media

Truthfully, we don’t think there is a silver bullet that will solve all your social media dilemmas all the time, every time. There are simply too many dynamics involved, and they keep changing from time to time. Social media experts may come up with algorithms to try and answer these questions. However, the solutions given forth are likely to take the cause of a one-size-fits-all type of solutions for every world markets, social media platform, targeted audience, etc.

A solution that worked five months ago may not work as well today. As a digital marketing agency, for these reasons we believe in collecting data from a particular client, carry out tests and personal analysis on that client’s specific platform. Then come up with an informed conclusion on what works and what doesn’t work for that particular client, with regards to type of social media platform, their targeted audience, types of products on sale, and world market region among others.

However, there are still some tried and tested excellent social media tips that works across the board. While we believe that you should come up with your customized social media strategy after running tests, you can still take your social media campaign by relying on the following tried-and-tested guides.

Types of Contents you should share and why?

The six types of contents you can share on social media are:

  • Plain texts
  • Links
  • Images
  • Videos
  • Re-shares
  • Quotes

Images are almost always useful content to use in your post. Here is why. It not only grabs attention to your content but also makes it easy to understand. Based on the results we have obtained while researching on the best social media strategy for various clients. We can authoritatively say, that images used on Twitter gives the post about 35% boost in retweets. Pinterest and Google+ platform are especially useful when used with visual content.

Another thing to think about in as far as the sharing content is concerned. How much of your own content should you share? At Evolution DMA, we have reached the conclusion that a 3:1 ratio on your own post vs. promotional posts to be a good rule of thumb. Meaning after every three posts you make promoting your own content, the fourth one should be promoting somebody else’s content, albeit relevant to your targeted audience. This way, you won’t risk appearing spammy to your crowd on social media, nobody pays attention to a spammy person on social media.

You should avoid pitching your own stuff all the time, include other valuable material by others as well now and then. One way to go about it is including personal updates, instead of always talking business all the time, every time or some humor. Caution should be taken not to get carried away with this.


There are some helpful tools out there you could use to determine accurately the best times to post of Facebook, Twitter, Google+ and the rest. These tools can help you come up with infographics on how your posts are doing are different times based on how your followers are engaging with them. After a while, you will easily tell the best times to post on particular platforms.

Then again, what if you are just starting out and you don’t yet have that history or significant followers to build up a good infographic? At Evolution DMA, we have learned the general trend on when you should be posting on the various platforms. (Basing on the Eastern Time)

  • Twitter – 1-3pm weekdays
  • Facebook – 1-5pm weekdays
  • Google+ – 9-11am weekdays
  • Instagram – 5-6pm weekdays and 8 pm on Mondays
  • Tumblr – 7-10pm weekday and 4 pm on Fridays
  • Pinterest – 2-4pm and 8-111pm weekdays and weekends being the best


With regards to the frequency, you should post as often as when you have engaging, captivating and useful content. However, if you can’t figure when you have them, you could follow these generic guidelines:

  • LinkedIn – Once per day, Monday to Friday
  • Twitter – At least 5 times per day
  • Google+ – 5 times per day
  • Facebook – 1 to 2 times per day

There are many social media experts running around trying to come up with the silver bullet made out of algorithms. But, at Evolution DMA we don’t believe in one-size-fits-all mentality. That being said, we believe in taking a customized review of our client’s market niche, the targeted audience behaviors, and types of products being offered among others. Then come up with a customized social media strategy for each client.

However, the above tips though generic in nature will steer your social media marketing strategy in the right direction if used as explained above.

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