What, When, and How Often Should You Post On Social Media? [The Do’s and Don’ts]

No Comments

At Evolution DMA, we get a lot of clients asking for advice and tips on effective social media strategy with almost the same types of questions. Such as:

When should I post? How many posts should I make per day? What should I post? How many times can I post the same post?”

The list of questions goes on and on, but they all revolve around the frequency and timing of social media. Our answer all the time is simple, short and clear: ‘it depends.’

That answer probably looks too simple, and that is why Evolution DMA will delve into the details a bit. Through our years doing social media management for various clients. We have come to learn about what works and what don’t that could help us come up with effective social media strategy with regards to the timing and frequency.

What, when and how often should you be posting?what should you post on social media

Truthfully, we don’t think there is a silver bullet that will solve all your social media dilemmas all the time, every time. There are simply too many dynamics involved, and they keep changing from time to time. Social media experts may come up with algorithms to try and answer these questions. However, the solutions given forth are likely to take the cause of a one-size-fits-all type of solutions for every world markets, social media platform, targeted audience, etc.

A solution that worked five months ago may not work as well today. As a digital marketing agency, for these reasons we believe in collecting data from a particular client, carry out tests and personal analysis on that client’s specific platform. Then come up with an informed conclusion on what works and what doesn’t work for that particular client, with regards to type of social media platform, their targeted audience, types of products on sale, and world market region among others.

However, there are still some tried and tested excellent social media tips that works across the board. While we believe that you should come up with your customized social media strategy after running tests, you can still take your social media campaign by relying on the following tried-and-tested guides.

Types of Contents you should share and why?

The six types of contents you can share on social media are:

  • Plain texts
  • Links
  • Images
  • Videos
  • Re-shares
  • Quotes

Images are almost always useful content to use in your post. Here is why. It not only grabs attention to your content but also makes it easy to understand. Based on the results we have obtained while researching on the best social media strategy for various clients. We can authoritatively say, that images used on Twitter gives the post about 35% boost in retweets. Pinterest and Google+ platform are especially useful when used with visual content.

Another thing to think about in as far as the sharing content is concerned. How much of your own content should you share? At Evolution DMA, we have reached the conclusion that a 3:1 ratio on your own post vs. promotional posts to be a good rule of thumb. Meaning after every three posts you make promoting your own content, the fourth one should be promoting somebody else’s content, albeit relevant to your targeted audience. This way, you won’t risk appearing spammy to your crowd on social media, nobody pays attention to a spammy person on social media.

You should avoid pitching your own stuff all the time, include other valuable material by others as well now and then. One way to go about it is including personal updates, instead of always talking business all the time, every time or some humor. Caution should be taken not to get carried away with this.


There are some helpful tools out there you could use to determine accurately the best times to post of Facebook, Twitter, Google+ and the rest. These tools can help you come up with infographics on how your posts are doing are different times based on how your followers are engaging with them. After a while, you will easily tell the best times to post on particular platforms.

Then again, what if you are just starting out and you don’t yet have that history or significant followers to build up a good infographic? At Evolution DMA, we have learned the general trend on when you should be posting on the various platforms. (Basing on the Eastern Time)

  • Twitter – 1-3pm weekdays
  • Facebook – 1-5pm weekdays
  • Google+ – 9-11am weekdays
  • Instagram – 5-6pm weekdays and 8 pm on Mondays
  • Tumblr – 7-10pm weekday and 4 pm on Fridays
  • Pinterest – 2-4pm and 8-111pm weekdays and weekends being the best


With regards to the frequency, you should post as often as when you have engaging, captivating and useful content. However, if you can’t figure when you have them, you could follow these generic guidelines:

  • LinkedIn – Once per day, Monday to Friday
  • Twitter – At least 5 times per day
  • Google+ – 5 times per day
  • Facebook – 1 to 2 times per day

There are many social media experts running around trying to come up with the silver bullet made out of algorithms. But, at Evolution DMA we don’t believe in one-size-fits-all mentality. That being said, we believe in taking a customized review of our client’s market niche, the targeted audience behaviors, and types of products being offered among others. Then come up with a customized social media strategy for each client.

However, the above tips though generic in nature will steer your social media marketing strategy in the right direction if used as explained above.

This is author biographical info, that can be used to tell more about you, your iterests, background and experience. You can change it on Admin > Users > Your Profile > Biographical Info page."

No image has been set yet, edit the module to set one.

About us and this blog

We are a full service agency that deliver compelling digital marketing solution. Our winning solutions and experience helps to deliver great results across several key areas.

Request a free quote

We offers professional SEO services that help websites increase organic search drastically and compete for 1st page rankings of highly competitive keywords.


More from our blog

See all posts
Facebook Marketing

Big Brands Use Simple Social Media Strategy To Manage Online Reputations

Great Content Marketing needs Great Social Media Follow-Through In order to develop…

Common Mistakes Can Ruin Online Reputation of Your Company

“No man is perfect,” as old as this adage is; it still…
search engine optimization

Six SEO Engagement Tips You Might Be Missing Out

The first rules of Search Engine Optimization (SEO) engagements are: writing quality…
No Comments
  1. Pingback: wholesale enamel pins

  2. Pingback: Diksha Arya Kolkata Independent Escorts Call Girls Services

  3. Pingback: Diksha Arya Kolkata Escorts Call Girls Services

  4. Pingback: Fiza Khan Kolkata Call Girls Escorts Services

  5. Pingback: Fiza Khan Kolkata Independent Escorts Call Girls Services

  6. Pingback: Ruchika Roy Kolkata Escorts Call Girls Services

  7. Pingback: Trully Independent Bangalore Escorts Services

  8. Pingback: Trully Independent Bangalore Escorts

  9. Pingback: Sruthi Pathak Bangalore Escorts Services

  10. Pingback: hdmobilesex.me

  11. Pingback: 846SQKcWSII

  12. Pingback: sfgjidfgn902 afeu23na3058 abdu23na52

  13. Pingback: tubela.net110 afeu23na512 abdu23na3

  14. Pingback: tubepla517 afeu23na9447 abdu23na40

  15. Pingback: latestvideo sirius372 abdu23na8889 abdu23na62

  16. Pingback: sirius latest movs831 abdu23na3689 abdu23na43

  17. Pingback: Sruthi Pathak Bangalore Female Escorts

  18. Pingback: Ambika Ahuja Jaipur Escorts Services

  19. Pingback: Sruthi Pathak Escorts in Bangalore

  20. Pingback: Fiza Khan Kolkata Escorts Services

  21. Pingback: Eva J Law Independent Goa Escorts Services

  22. Pingback: Goa Escorts Services Drishti Goyal

  23. Pingback: Mayra Khan Escorts Services in Kolkata

  24. Pingback: Sofia Desai Escorts Services in Goa

  25. Pingback: Ashna Ahuja Escorts Services in Kolkata

  26. Pingback: Simran Batra Independent Escorts in Kolkata

  27. Pingback: Divya Arora Goa Independent Escorts Services

  28. Pingback: Alisha Oberoi Kolkata Escorts Services

  29. Pingback: Elisha Roy Goa Independent Escorts Services

  30. Pingback: Navya Sharma Independent Kolkata Escorts Services

  31. Pingback: Kolkata Escorts Services Ragini Mehta

  32. Pingback: Simmi Mittal Kolkata Escorts Services

  33. Pingback: Yamini Mittal Independent Escorts Services in Goa

  34. Pingback: Rebecca Desuza Goa Independent Escorts Services

  35. Pingback: Devika Kakkar Goa Escorts Services

  36. Pingback: Diksha Arya Independent Escorts Services in Kolkata

  37. Pingback: Diana Diaz Goa Independent Escorts Services

  38. Pingback: Ruby Sen Kolkata Independent Escorts

  39. Pingback: XXX PORN Radhika Apte Model Escort


  41. Pingback: Bangalore Escorts Sneha Despandey


  43. Pingback: Bristy Roy Independent Bangalore Escorts


  45. Pingback: Enjoy With Jaipur Escorts Tanisha Walia

  46. Pingback: Selly Arora Independent Bangalore Escorts




  50. Pingback: Jiya Malik High Profile Jaipur Escorts Model


  52. Pingback: Dhruvi Jaipur Independent Escorts




  56. Pingback: Ambika Ahuja Jaipur Escorts

  57. Pingback: Heena Khan Bangalore Escorts

  58. Pingback: uiwp entertainment man vs women mixed matches youporn

  59. Pingback: Array Questions

  60. Pingback: carpet cleaning service berkhamsted

  61. Pingback: satta king

  62. Pingback: empresa informatica

  63. Pingback: seo salt lake city

  64. Pingback: home page

  65. Pingback: Escorts In Pune

  66. Pingback: pendaftarancpns2018.com

  67. Pingback: Innovation Tree SEO agency

  68. Pingback: adwords experts

  69. Pingback: Dokter obgyn terbaik di jakarta

  70. Pingback: beasiswa bni 2018

  71. Pingback: Aws_alkhazrage

  72. Pingback: Paintless dent Repair Training

  73. Pingback: الفنون ديالى

  74. Pingback: Dokter gigi jakarta utara

  75. Pingback: Engineer Aws Alkhazraji coehuman

  76. Pingback: study room design ideas

  77. Pingback: Read Full Article

  78. Pingback: make money with a iphone

  79. Pingback: bet535

  80. Pingback: orospu

  81. Pingback: LEARN HERE

  82. Pingback: car crash

  83. Pingback: DMPK

  84. Pingback: دانلود رایگان فیلم

  85. Pingback: Sfaturi practice

  86. Pingback: powerball drawings


Leave a Comment

Time limit is exhausted. Please reload the CAPTCHA.