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In an AdWords blog post dated May 5th, 2015 made by search engine giant Google. The company announced the details of how it is improving its advertising platform and making it better for the future. Google also delves into which types of devices people are using to search for information and consume digital content.
Google writes: “And at these times, consumers are increasingly picking up their smartphones for answers. In fact, more Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan.”
It comes as little surprise that now more than before, consumers are googling more on their mobile devices than conventional desktop PCs or notebooks. But this announcement by Google marks the point in history where mobile searches officially surpassed PCs searches, and it is going to stay that way. As an advertiser, you need to adapt to the mobile platform – sooner rather than later – if you want to remain relevant in the business now and in the future.
The ‘mobilegeddon’ officially arrived on April 21st, 2015 when Google made the announcement it was going to make some changes to its search algorithm. These changes are here to stay, and if you still haven’t made your website mobile friendly, you are losing more traffic with every passing second.
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In the May 5th, 2015 blog post, Google made a further announcement that it had been making some significant improvements to the AdWords platform over the last one year. These changes include improving promotional tools and advertisement success monitoring when consumers switch from one device to another; referred to as ‘cross-device conversions’.
Google made these announcements via a live stream broadcast to 20,000 people. Revealing the updated ad-types, that will mostly benefit the end consumers. As an advertiser, you need to learn how to leverage these consumer-focused improvements to your benefit.
Take for instance, the automotive ads. Car companies can place ads showing an image carousel of their vehicle alongside quick access links to local dealers stocking the vehicle the consumer is googling. The same goes for the Hotel and Mortgage ads.
For a while now Google has been running the automated bidding mechanic, which has only served to confuse many advertisers and giving them uncertainties about the information being provided. As a solution to address this, the search engine has introduced a new reporting dashboard that gives advertisers more transparency and control. Google has further added more significant updates to its Dynamic Search Ads; such as fetching ad-types based on a category as opposed to keywords on a page.
As a small or a start-up business, you might not have the luxury of time and money to do professionally what is needed to benefit from all these AdWords changes by Google. That is why, we at Evolution DMA – a full-service digital marketing agency – are here to help you with it at pocket-friendly prices.
There are more AdWords refinements that have been done by Google, which are bound to make advertisers efforts more efficient than before. For more of these AdWords upgrades, click here view Inside AdWords; Google’s official blog for news, tips, and information on AdWords.