If you tell webmasters or web-developers that Google is updating how its algorithm works, you will certainly send chills down their spine. Their reaction is warranted, given even a minor tweak in...
PPC Campaign 101: The Introduction To Pay Per Click Marketing
For a startup marketer thinking about leveraging on Pay Per Click (PPC) marketing. The amount of data and factors to consider to come up with a comprehensive PPC campaign strategy can be...
Five Rookie Mistakes To Avoid When Generating Leads From An Ebook
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What, When, and How Often Should You Post On Social Media? [The Do’s and Don’ts]
At Evolution DMA, we get a lot of clients asking for advice and tips on effective social media strategy with almost the same types of questions. Such as:
“When should I post? How many posts should...
Outsourcing Work To Freelancers From Online Workplaces? Pro Tips On Avoiding Disappointments
For most companies, especially start-up companies working on a tight budget. Hiring full-time employees can be quite expensive. It is becoming a growing trend for many companies to outsource work to...
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In an AdWords blog post dated May 5th, 2015 made by search engine giant Google. The company announced the details of how it is improving its advertising platform and making it better for the future....
Why You Should Not Buy Fake Fans For Your Social Media Profiles
If you are doing all the right things a savvy social media manager ought to be doing, but still the number of fans and followers on your profile remains small. It can be quite discouraging, and you...
The first step in creating a great brand is to come up with a unique name that speaks volume about your products. Next you need to wrap up some good graphic image around your name that will imprint itself on your targeted customers’ minds. Here is where a great logo design comes to the rescue.
Fundamentals Of Creating A Great Logo Design
At Evolution DMA, we understand the fundamentals of creating a great logo design. Your company’s logo is often the first impression people get from your business, and will be the focus of attention most of the time.When designing your logo, it must have a strong and balanced look; don’t put those fancy elements most artists like to add. You should never have gradients in your logo design because it is difficult for most printers to print out gradients. It is also important that you pick a particular style and color scheme and keep it consistent in your designs and graphics. The same consistency should also be followed when doing the logo design. The final design should be a product that is readily identifiable at the first glance.
Evolution DMA also understands the need for the graphic to balance with the company’s name (Words). If there is a Word mark, it should be easily legible based on the font and style used in designing. We also run a litmus test on a good logo design by printing it in B&W, if the printout looks great and not grayish, then the logo design is satisfactory. Then you use coloring to assist you in adding the colors. A good logo needs at least two colors.
Finally, when you are complete with designing the logo, you need to ask professional people with a branding background what they think about your logo design. It is important not to ask just anyone this question, as most people relate what they feel with previous experiences and may not give you the best judgment on your work.
A good logo should also come with a distinctive tagline. This is a distinctive three or four words phrase accompanying a logo and summarizes what your company is all about. Taglines make it easier for customers to remember what your business is all about. A great tagline is one that effortlessly flows making it stick in people’s memory easily.
We looked through the profiles of many SEO agencies, but Evolutiondma.com’s profile stood out from the rest. We gave them a try, and they came up with some effective strategies that promoted our website. Working with them has been an awesome experience.
DJ Shorty Smooth
Worldwide DJ & Live Radio DJ - DJ Shorty Smooth
After hiring Evolutiondma.com, our company’s website began receiving constant high flow of new leads. They also gave us new tools that help us convert a lot of these leads into customers.
Owner - Cronies Bar & Grill
Thanks to these guys, our website now features at the top positions in Google search for our top keywords. We have also remained at the top position, and for this reason I would highly recommend this SEO agency to anyone looking to raise the bar for their website SEO ranking.