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Keyword Research For SEO and PPC Campaign

SEO offers a visible and effective search presence which leads to a considerable increase of sales, profitability, and cost efficiency for our clients.

We will first establish which SEO strategy works best for your company, with regards to the targeted market for your business. There are three SEO strategies that can be used, depending on your company’s goals and target market.

Keywords For Local SEO

This strategy attaches a geographical location to your business, and proves to be very crucial for brick-and-mortar types of businesses that want to be very pronounced in a given city or region. For instance, a piano repair shop in Manhattan must ensure customers in the Manhattan area can find it first and fast when they are Goggling “piano repair Manhattan”.

Keywords For PPC

This approach best suits businesses with a global target market. Businesses such as e-commerce businesses selling services or brick and mortar businesses with branches all over the world.This works best for companies selling products and services needed across the world.

Product Keyword Research

If you are selling products from your website, you need to publish your product titles and descriptions well in order for search engine to pick them up. Evolution DMA will advise you to take this approach if: You are a online product selling oriented business. You want to make your brand popular in your targeted market.

Major mistakes business owners do here it to get their product names shortened, changed or cutesy-ed up. When a potential customers searches for it, she/he is going to miss your product since they will type the exact name for the product they are searching for, and Google will not pick your product since the name is different.

You should know that even pictures placement on your site plays a key role in SEO ranking. The alt text you use is read by the search engine algorithms and can impact your SEO ranking.

Everyone understands the simple truth to high SEO rankings; there are certain keywords and phrases people use to search what they want online. In a nutshell, to acheive high SEO ranking your website will need to have these unique keywords and phrases organically placed throughout your website. However, we stress that search engines have algorithms that are intelligent. They seek to not only judge your site from how many times you can place the word "burger" inside of a restaurant site. On the contrary, the search engines, especially Google has evolved to understand more about relevancy for Search Engine Results Pages (SERPs) more so now than ever. Specifically, Google typically changes their algorithm periodically to ensure the integrity of their search engine results. Google now ranks web pages by a few key indicators (among about 200 others); Authority, Age, Content & Relevancy. These indicators are the core of what it takes to master the Google Algorithm. You conquer these basic principles and half the work is cut out for you. 

Some of the other ways that Evolution DMA has helped our clients improve your SEO ranking include:

  • Social media presence
  • Links build through articles and blogs
  • Creating Places Pages in Google, Yahoo and Bing
  • On-site optimization
  • Video optimization
  • Submissions to Google, Yahoo and Bing.

If we tell you any more we would have to kill you...just kidding but these are just the tip of the iceberg in an arsenal of tools locked in our chest at Evolution DMA. Don't worry, once you become our client all of these will be revealed to you and used to create a more successful result in your Search Engine Campaign.


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