PPC Campaign 101: The Introduction To Pay Per Click Marketing

No Comments

PPC Campaign 101: The Introduction To Pay Per Click Marketing

For a startup marketer thinking about leveraging on Pay Per Click (PPC) marketing. The amount of data and factors to consider to come up with a comprehensive PPC campaign strategy can be overwhelming. There are many factors to consider, you will soon exhaust yourself from the information overload, not to mention the cash concerns especially hitting startups.

However, by thoughtful planning, careful consideration, and the right strategies, PPC marketing can be an excellent tool to get your business off the ground. It should, of course, be used as a compliment to your other tools in marketing campaigns. At Evolution DMA, we would recommend the following five key aspects about PPC that will certainly make your marketing campaigns take off.

(1) Identify a particular goal

At Evolution digital marketing, we believe the best way to identify your PPC goal, is by working from the end point coming backward. Here what you need to define is what you hope to achieve when it is all said and done. You need to be as precise as possible in identifying your goal, and then align your overall PPC campaign towards that goal.

Next, you must come up with an advertising plan that drives you towards achieving the defined goal. The following are some questions you can ask yourself to help you come up with a comprehensive plan:

  • What is your product? What makes your product different from your competitors? Where can you offer this product?
  • Who is your target audience? Who are the potential customers? What do you want the customers to do (e.g. buy, sign up, subscribe)?
  • How much can you afford to spend on PPC campaign (e.g. per month, per signing up a customer, per sale on one customer)?

You need to answer the above questions and be as accurate as possible. This means you will have to spend some time in coming up with the right responses to these questions.

(2) Identify a comprehensive list of keywords

Now that you have defined your product, who you are targeting, and what you want your targeted audience to do, coming up with a list of keywords should be easier. It is also easier to come up with the most relevant and comprehensive list of keywords for your PPC campaign.

You should know that long-tail terms keywords are more effective compared to just using a particular keyword. This is because they are highly targeted and perhaps cost-efficient compared to the highly competitive keywords. With the answers to the above questions (1) in mind, do some research on the popular long-tail searches relating to those terms.

For instance, let us say you are in car sells, the long-tail terms likely to be used by customers looking to buy a car may be something like “where to buy a car, cars for sale, new cars for sale, second-hand cars for sale”

However, technology always makes things easier; this case is no different. Google’s Keyword Planner can give you a comprehensive list of long-tail terms that you can use for your PPC campaigns.

(3) Always keep tabs on your competitors

At this point you should have defined your goals, identified your target audience, build a comprehensive list of long-tail keywords. Next, you need to know who you are going up against in the competition for PPC campaign. You need to study them and hopefully exploit some of the weaknesses, oversights they might have. You should ask yourself the following questions:

Is your competition bidding on keywords you missed? Do they offer products with benefits that your products have a stronger differentiation? How effective are their ads and landing pages compared to yours?

Getting the right answers to the above questions will give you better clarity with regards to who you are competing with, what tactics they are employing and where you can exploit the weaknesses and oversight to disrupt the market share.

It is also just as important to categorize your competitors into harmless competitors and dangerous competitors. You don’t want to waste your time neutralizing harmless competitors campaigns, that time, energy and resources would be better spend de-escalating dangerous competitors’ PPC campaigns.

(4) Monitor your conversions from the get-go

If you want to be PPC savvy, you must quickly learn what is working, what is not working and make the necessary changes swiftly. To be able to do this, you need to track your conversions. This is the only way you will get to know, which endeavors led to how much of conversions, and which one didn’t deliver as expected. This approach is especially useful in optimizing your expenditure; only spend money and time on things that work.

Bonus point: you get to know expenditures that led to leads and clicks, in addition to getting to know how to adjust your campaigns across your different platforms for marketing. The intelligent decision on PPC campaign strategies can only be made when you can attribute actual leads and clicks to specific PPC activities.

You have some conversions tracking tool at your disposal. Such as the Google AdWords Conversion Tracking or the Google Analytics Conversion Tracking that you can use from the get-go on your PPC campaigns.

Please don’t do thing blindly using ‘We’ll cross the bridge when we reach it mentality’.

(5) Have a continuous PPC campaign fine-tuning program

If you get everything right about PPC campaign and marketing today, that is not a guarantee that you are going to get it right in the future. Especially, if you think the same strategies you are using today, will work a couple of months down the road. PPC is a highly dynamic space characterized by new updates and new features now and then. To remain on top of the game, you need to tweak things now and then as things change.

Also, never get too comfortable even especially when you are on top of things at the moment. Always make an initiative to learn new things from competitors, and industry experts. You can also try out a bid management tool; they can optimize your PPC campaigns automatically allowing you to concentrate better on the optimization of your ads, landing page, etc. In case you are worried about the extra expenditure, you would be glad to know there are some bid management tools that gives you a free trial period. During this trial period, you can sufficiently try out its capabilities then decide whether or not to go on to a premium package.

At Evolution Digital Marketing Agency, we understand that you a lot of things to manage to make your business a success. Sure, you can also add PPC campaign to your to-do-list, but then you are less likely to be anything but an amateur at it. What if it your competitors are doing a professional PPC marketing? Don’t take any chances!

At Evolution DMA, we offer PPC campaign management at affordable prices. Please fill out the form below for free consultation with our PPC marketing experts. What do you have to lose?

Please let us know in the "Details" filed the best time to contact you.

This is author biographical info, that can be used to tell more about you, your iterests, background and experience. You can change it on Admin > Users > Your Profile > Biographical Info page."

No image has been set yet, edit the module to set one.

About us and this blog

We are a full service agency that deliver compelling digital marketing solution. Our winning solutions and experience helps to deliver great results across several key areas.

Request a free quote

We offers professional SEO services that help websites increase organic search drastically and compete for 1st page rankings of highly competitive keywords.


More from our blog

See all posts
Facebook Marketing

Big Brands Use Simple Social Media Strategy To Manage Online Reputations

Great Content Marketing needs Great Social Media Follow-Through In order to develop…

Common Mistakes Can Ruin Online Reputation of Your Company

“No man is perfect,” as old as this adage is; it still…
search engine optimization

Six SEO Engagement Tips You Might Be Missing Out

The first rules of Search Engine Optimization (SEO) engagements are: writing quality…
No Comments
  1. Pingback: sildenafil 100

  2. Pingback: sildenafil 100mg

  3. Pingback: sildenafil 20 mg

  4. Pingback: viagra tablet

  5. Pingback: buy viagra online

  6. Pingback: generic viagra available

  7. Pingback: cheap viagra

  8. Pingback: viagra coupons

  9. Pingback: generic viagra 100mg

  10. Pingback: viagra generic

  11. Pingback: viagra prices

  12. Pingback: viagra online

  13. Pingback: buy viagra

  14. Pingback: 188bet mobile

  15. Pingback: viagra 100mg

  16. Pingback: viagra pills

  17. Pingback: sildenafil citrate

  18. Pingback: viagra

  19. Pingback: cialis canada

  20. Pingback: cialis coupons

  21. Pingback: cheap cialis

  22. Pingback: cialis pills

  23. Pingback: cialis 5 mg

  24. Pingback: cialis 20 mg

  25. Pingback: tadalafil generic

  26. Pingback: tadalafil 20 mg

  27. Pingback: cialis vs viagra

  28. Pingback: cialis coupon

  29. Pingback: cialis generic

  30. Pingback: cialis

  31. Pingback: viagra natural

  32. Pingback: viagra without doctor prescription

  33. Pingback: viagra connect

  34. Pingback: generic viagra

  35. Pingback: viagra vs cialis

  36. Pingback: cialis tablets

  37. Pingback: cialis prices

  38. Pingback: cialis dosage

  39. Pingback: tadalafil

  40. Pingback: sildenafil

  41. Pingback: cialis 20mg

  42. Pingback: viagra tablets

  43. Pingback: tadalafil 20mg

  44. Pingback: tadalafil 5mg

  45. Pingback: cialis online

  46. Pingback: generic cialis

  47. Pingback: cryptobot

  48. Pingback: cryptobot

  49. Pingback: crypto trade bot

  50. Pingback: crypto trade bot

  51. Pingback: crypto trade bot

  52. Pingback: cryptobot

  53. Pingback: generic levitra

  54. Pingback: buy levitra

  55. Pingback: buy cheap levitra online

  56. Pingback: levitra online

  57. Pingback: buy cheap levitra online

  58. Pingback: levitra generic

  59. Pingback: buy levitra

  60. Pingback: buy levitra

  61. Pingback: buy levitra

  62. Pingback: vardenafil 20mg

  63. Pingback: levitra online

  64. Pingback: buy cheap levitra online

  65. Pingback: levitra 20mg

  66. Pingback: buy generic levitra online

  67. Pingback: buy levitra online

  68. Pingback: levitra online

  69. Pingback: buy generic levitra online

  70. Pingback: buy generic levitra online

  71. Pingback: levitra generic

  72. Pingback: levitra 20mg

  73. Pingback: buy generic levitra online

  74. Pingback: buy levitra online

  75. Pingback: levitra online

  76. Pingback: buy cheap levitra online

  77. Pingback: buy levitra

  78. Pingback: vardenafil 20mg

  79. Pingback: levitra online

  80. Pingback: levitra 20mg

  81. Pingback: buy levitra online

  82. Pingback: buy levitra

  83. Pingback: levitra online

  84. Pingback: buy generic levitra online

  85. Pingback: vardenafil 20mg

  86. Pingback: levitra generic

  87. Pingback: buy levitra online

  88. Pingback: buy levitra online

  89. Pingback: levitra 20mg

  90. Pingback: buy generic levitra online

  91. Pingback: buy levitra online

  92. Pingback: generic levitra vardenafil

  93. Pingback: generic levitra vardenafil

  94. Pingback: levitra 20mg

  95. Pingback: buy levitra online

  96. Pingback: buy cheap levitra online

  97. Pingback: vardenafil generic levitra 20mg

  98. Pingback: buy levitra

  99. Pingback: vardenafil generic levitra 20mg

  100. Pingback: generic levitra

  101. Pingback: vardenafil generic levitra 20mg

  102. Pingback: buy cheap levitra online

  103. Pingback: buy cheap levitra online

  104. Pingback: levitra generic

  105. Pingback: generic levitra

  106. Pingback: buy generic levitra online

  107. Pingback: buy levitra

  108. Pingback: buy generic levitra online

  109. Pingback: vardenafil generic levitra 20mg

  110. Pingback: vardenafil generic

  111. Pingback: vardenafil generic levitra 20mg

  112. Pingback: vardenafil generic

  113. Pingback: buy levitra

  114. Pingback: buy generic levitra online

  115. Pingback: buy generic levitra online

  116. Pingback: vardenafil generic levitra 20mg

  117. Pingback: levitra 20mg

  118. Pingback: vardenafil 20mg

  119. Pingback: levitra 20mg

  120. Pingback: buy cheap levitra online

  121. Pingback: buy generic levitra online

  122. Pingback: buy cheap levitra online

  123. Pingback: levitra generic

  124. Pingback: levitra 20mg

  125. Pingback: buy generic levitra online

  126. Pingback: buy levitra

  127. Pingback: vardenafil generic

  128. Pingback: buy levitra online

  129. Pingback: levitra online

  130. Pingback: buy levitra

  131. Pingback: levitra 20mg

  132. Pingback: vardenafil generic levitra 20mg

  133. Pingback: levitra generic

  134. Pingback: generic levitra vardenafil

  135. Pingback: vardenafil 20mg

  136. Pingback: vardenafil generic

  137. Pingback: generic levitra

  138. Pingback: generic levitra

  139. Pingback: vardenafil 20mg

  140. Pingback: generic levitra

  141. Pingback: buy levitra online

  142. Pingback: levitra online

  143. Pingback: generic levitra

  144. Pingback: buy sildenafil 100mg

  145. Pingback: viagra 100mg

  146. Pingback: generic viagra sildenafil 100mg

  147. Pingback: viagra 100mg

  148. Pingback: buy sildenafil 100mg

  149. Pingback: buy sildenafil 100mg

  150. Pingback: buy viagra 100mg

  151. Pingback: sildenafil 100mg

  152. Pingback: viagra 100mg

  153. Pingback: generic viagra sildenafil

  154. Pingback: buy sildenafil online

  155. Pingback: buy sildenafil 100mg

  156. Pingback: buy generic viagra online

  157. Pingback: sildenafil 100mg

  158. Pingback: viagra 100mg

  159. Pingback: viagra 100mg

  160. Pingback: generic viagra sildenafil

  161. Pingback: generic viagra sildenafil 100mg

  162. Pingback: buy generic viagra sildenafil 100mg

  163. Pingback: generic viagra sildenafil 100mg

  164. Pingback: generic viagra

  165. Pingback: buy sildenafil 100mg

  166. Pingback: generic viagra sildenafil

  167. Pingback: buy generic viagra online

  168. Pingback: generic viagra 100mg

  169. Pingback: buy generic viagra

  170. Pingback: generic viagra

  171. Pingback: generic viagra 100mg

  172. Pingback: generic viagra sildenafil

  173. Pingback: generic viagra sildenafil 100mg

  174. Pingback: generic viagra

  175. Pingback: buy generic viagra sildenafil 100mg

  176. Pingback: generic viagra sildenafil

  177. Pingback: generic viagra sildenafil

  178. Pingback: buy viagra

  179. Pingback: buy generic viagra sildenafil 100mg

  180. Pingback: buy generic viagra sildenafil

  181. Pingback: sildenafil 100mg

  182. Pingback: buy sildenafil 100mg

  183. Pingback: sildenafil 100mg

  184. Pingback: buy sildenafil 100mg

  185. Pingback: buy generic viagra sildenafil

  186. Pingback: buy viagra online

  187. Pingback: generic viagra

  188. Pingback: generic viagra 100mg

  189. Pingback: buy sildenafil online

  190. Pingback: buy viagra 100mg

  191. Pingback: buy viagra 100mg

  192. Pingback: buy sildenafil 100mg

  193. Pingback: sildenafil 100mg

  194. Pingback: generic viagra

  195. Pingback: generic viagra 100mg

  196. Pingback: buy viagra online

  197. Pingback: generic viagra

  198. Pingback: sildenafil 100mg

  199. Pingback: generic viagra sildenafil 100mg

  200. Pingback: buy viagra 100mg

  201. Pingback: buy viagra online

  202. Pingback: buy sildenafil online

  203. Pingback: viagra 100mg

  204. Pingback: buy generic viagra

  205. Pingback: buy viagra online

  206. Pingback: generic viagra 100mg

  207. Pingback: buy cheap cialis online

  208. Pingback: generic cialis

  209. Pingback: generic cialis

  210. Pingback: buy cialis online

  211. Pingback: tadalafil generic

  212. Pingback: tadalafil 20mg

  213. Pingback: cialis generic

  214. Pingback: cialis 20mg

  215. Pingback: buy cheap cialis online

  216. Pingback: buy cialis

  217. Pingback: cialis online

  218. Pingback: generic cialis tadalafil

  219. Pingback: buy generic cialis online

  220. Pingback: tadalafil 20mg

  221. Pingback: tadalafil generic cialis 20mg

  222. Pingback: buy cheap cialis online

  223. Pingback: buy cialis

  224. Pingback: generic cialis tadalafil

  225. Pingback: generic cialis

  226. Pingback: tadalafil generic

  227. Pingback: generic cialis tadalafil

  228. Pingback: cialis generic

  229. Pingback: generic cialis tadalafil

  230. Pingback: cialis online

  231. Pingback: tadalafil generic cialis 20mg

  232. Pingback: cialis 20mg

  233. Pingback: generic cialis tadalafil

  234. Pingback: cialis generic

  235. Pingback: cialis online

  236. Pingback: generic cialis tadalafil

  237. Pingback: buy cialis

  238. Pingback: generic cialis

  239. Pingback: buy cialis online

  240. Pingback: tadalafil generic cialis 20mg

  241. Pingback: tadalafil 20mg

  242. Pingback: buy generic cialis online

  243. Pingback: buy generic cialis online

  244. Pingback: generic cialis

  245. Pingback: tadalafil generic cialis 20mg

  246. Pingback: buy levitra online

  247. Pingback: buy levitra generic

  248. Pingback: levitra online

  249. Pingback: cheap levitra 10mg

  250. Pingback: buy levitra 10 mg

  251. Pingback: cheap levitra 20mg

  252. Pingback: levitra cost

  253. Pingback: buy vardenafil

  254. Pingback: cheap 10 mg levitra

  255. Pingback: buy vardenafil online

  256. Pingback: buy levitra 20mg

  257. Pingback: buy levitra generic

  258. Pingback: cheap levitra generic

  259. Pingback: buy viagra 100mg

  260. Pingback: viagra professional online mail-order pharmacies

  261. Pingback: 100 mg viagra lowest price

  262. Pingback: buy 100 mg viagra

  263. Pingback: cheap 100mg viagra

  264. Pingback: sildenafil

  265. Pingback: buy viagra 50 mg

  266. Pingback: viagra on line

  267. Pingback: generic viagra online

  268. Pingback: tesco viagra

  269. Pingback: cheap viagra online

  270. Pingback: buy viagra generic

  271. Pingback: viagra for women

  272. Pingback: viagra for men

  273. Pingback: cheap viagra 100 mg

  274. Pingback: buy 20mg cialis

  275. Pingback: cialis for daily use

  276. Pingback: cialis coupons

  277. Pingback: cialis savings card

  278. Pingback: cialis 20 mg

  279. Pingback: cialis tablets

  280. Pingback: tadalafil prices

  281. Pingback: cialis jelly online mail-order pharmacies

  282. Pingback: cialis

  283. Pingback: tadalafil buy

  284. Pingback: buy cialis now

  285. Pingback: lowest cialis prices

  286. Pingback: cialis pills

  287. Pingback: cost of cialis

  288. Pingback: coupon cialis

  289. Pingback: buy 20 mg cialis

  290. Pingback: cialis uk

  291. Pingback: cialis canada

  292. Pingback: cialis super active online mail-order pharmacies

  293. Pingback: levitra cost

  294. Pingback: buy 10mg levitra

  295. Pingback: cheap vardenafil online

  296. Pingback: vardenafil prices

  297. Pingback: buy vardenafil

  298. Pingback: buy levitra 20 mg

  299. Pingback: levitra buy

  300. Pingback: 20 mg levitra

  301. Pingback: coupon levitra

  302. Pingback: levitra

  303. Pingback: buy generic levitra

  304. Pingback: buy levitra generic

  305. Pingback: vardenafil cost

  306. Pingback: cheap levitra 10 mg

  307. Pingback: cheap levitra 10mg

  308. Pingback: vardenafil online

  309. Pingback: 10 mg levitra

  310. Pingback: levitra 10mg

  311. Pingback: generic levitra

  312. Pingback: coupon vardenafil

  313. Pingback: 20mg levitra

  314. Pingback: cheap 10mg levitra

  315. Pingback: vardenafil buy

  316. Pingback: levitra online

  317. Pingback: cheap levitra 20mg

  318. Pingback: cheap levitra 20 mg

  319. Pingback: buy levitra 10mg

  320. Pingback: vardenafil 20mg

  321. Pingback: levitra coupon

  322. Pingback: buy levitra 10 mg

  323. Pingback: buy levitra 20mg

  324. Pingback: buy 20mg levitra

  325. Pingback: levitra 20mg

  326. Pingback: cheap 20 mg levitra

  327. Pingback: levitra 20 mg

  328. Pingback: buy levitra online

  329. Pingback: buy levitra

  330. Pingback: cheap 10 mg levitra

  331. Pingback: buy vardenafil online

  332. Pingback: worst

  333. Pingback: viagra 100mg

  334. Pingback: cheap viagra

  335. Pingback: viagra without a doctor prescription

  336. Pingback: natural viagra

  337. Pingback: sildenafil citrate

  338. Pingback: viagra natural

  339. Pingback: where to buy viagra

  340. Pingback: viagra tablets

  341. Pingback: generic viagra available

  342. Pingback: superdrug viagra

  343. Pingback: viagra capsules online mail-order pharmacies

  344. Pingback: viagra cost

  345. Pingback: sildenafil online

  346. Pingback: sildenafil buy

  347. Pingback: cheap sildenafil online

  348. Pingback: womens viagra

  349. Pingback: generic for viagra

  350. Pingback: gold viagra online mail-order pharmacies

  351. Pingback: pink viagra online mail-order pharmacies

  352. Pingback: buy 50 mg viagra

  353. Pingback: viagra prices

  354. Pingback: viagra canada

  355. Pingback: hard on viagra jelly online mail-order pharmacies

  356. Pingback: female viagra online mail-order pharmacies

  357. Pingback: buy viagra online

  358. Pingback: buy sildenafil

  359. Pingback: viagra soft tabs online mail-order pharmacies

  360. Pingback: buy sildenafil online

  361. Pingback: generic viagra online mail-order pharmacies

  362. Pingback: viagra generic availability

  363. Pingback: viagra coupon

  364. Pingback: pfizer viagra

  365. Pingback: buy viagra 100 mg

  366. Pingback: cheap viagra 50mg

  367. Pingback: buy generic viagra

  368. Pingback: viagra super force online mail-order pharmacies

  369. Pingback: click here

  370. Pingback: viagra coupons

  371. Pingback: cheap generic viagra

  372. Pingback: sildenafil prices

  373. Pingback: sildenafil coupon

  374. Pingback: cheap 50mg viagra

  375. Pingback: viagra online

  376. Pingback: viagra online paypal uk

  377. Pingback: viagra samples

  378. Pingback: viagra for women online mail-order pharmacies

  379. Pingback: coupon sildenafil

  380. Pingback: over the counter viagra

  381. Pingback: viagra buy

  382. Pingback: viagra over the counter

  383. Pingback: online viagra

  384. Pingback: coupon viagra

  385. Pingback: 100mg viagra

  386. Pingback: order viagra online

  387. Pingback: red viagra online mail-order pharmacies

  388. Pingback: viagra pills

  389. Pingback: order viagra

  390. Pingback: tedwap.me

  391. Pingback: viagra 50 mg

  392. Pingback: 20mg cialis

  393. Pingback: cheap generic levitra

  394. Pingback: levitra generic

  395. Pingback: levitra 20 mg bayer prezzo

  396. Pingback: levitra orodispersibile prezzo in farmacia online

  397. Pingback: exercice fessier

  398. Pingback: forex trading

  399. Pingback: devis travaux rénovation appartement

  400. Pingback: cmovieshd

  401. Pingback: guaranteedppc.com

  402. Pingback: 먹튀신고

  403. Pingback: Asbestos Removal in Bundaberg

  404. Pingback: http://b3tha.com/mediawiki/index.php?title=We_guaranteed_results_with_ppc

  405. Pingback: Pharmacokinetic studies CRO

  406. Pingback: GVK BIO Recent Updates

  407. Pingback: Event Managers in Hyderabad

  408. Pingback: gvk bio contract research organization

  409. Pingback: seleksi cpns tahun 2018

  410. Pingback: paintless dent repair training

  411. Pingback: Aws Alkhazraji the best Engineer X

  412. Pingback: uodiyala

  413. Pingback: iraq political & Law

  414. Pingback: taruhan bola

  415. Pingback: Software Klinik

  416. Pingback: hasil un sd

  417. Pingback: http://www.blackhatlinks.com

  418. Pingback: URL


Leave a Comment

Time limit is exhausted. Please reload the CAPTCHA.