PPC Campaign 101: The Introduction To Pay Per Click Marketing

No Comments
 
 

PPC Campaign 101: The Introduction To Pay Per Click Marketing

For a startup marketer thinking about leveraging on Pay Per Click (PPC) marketing. The amount of data and factors to consider to come up with a comprehensive PPC campaign strategy can be overwhelming. There are many factors to consider, you will soon exhaust yourself from the information overload, not to mention the cash concerns especially hitting startups.

However, by thoughtful planning, careful consideration, and the right strategies, PPC marketing can be an excellent tool to get your business off the ground. It should, of course, be used as a compliment to your other tools in marketing campaigns. At Evolution DMA, we would recommend the following five key aspects about PPC that will certainly make your marketing campaigns take off.

(1) Identify a particular goal

At Evolution digital marketing, we believe the best way to identify your PPC goal, is by working from the end point coming backward. Here what you need to define is what you hope to achieve when it is all said and done. You need to be as precise as possible in identifying your goal, and then align your overall PPC campaign towards that goal.

Next, you must come up with an advertising plan that drives you towards achieving the defined goal. The following are some questions you can ask yourself to help you come up with a comprehensive plan:

  • What is your product? What makes your product different from your competitors? Where can you offer this product?
  • Who is your target audience? Who are the potential customers? What do you want the customers to do (e.g. buy, sign up, subscribe)?
  • How much can you afford to spend on PPC campaign (e.g. per month, per signing up a customer, per sale on one customer)?

You need to answer the above questions and be as accurate as possible. This means you will have to spend some time in coming up with the right responses to these questions.

(2) Identify a comprehensive list of keywords

Now that you have defined your product, who you are targeting, and what you want your targeted audience to do, coming up with a list of keywords should be easier. It is also easier to come up with the most relevant and comprehensive list of keywords for your PPC campaign.

You should know that long-tail terms keywords are more effective compared to just using a particular keyword. This is because they are highly targeted and perhaps cost-efficient compared to the highly competitive keywords. With the answers to the above questions (1) in mind, do some research on the popular long-tail searches relating to those terms.

For instance, let us say you are in car sells, the long-tail terms likely to be used by customers looking to buy a car may be something like “where to buy a car, cars for sale, new cars for sale, second-hand cars for sale”

However, technology always makes things easier; this case is no different. Google’s Keyword Planner can give you a comprehensive list of long-tail terms that you can use for your PPC campaigns.

(3) Always keep tabs on your competitors

At this point you should have defined your goals, identified your target audience, build a comprehensive list of long-tail keywords. Next, you need to know who you are going up against in the competition for PPC campaign. You need to study them and hopefully exploit some of the weaknesses, oversights they might have. You should ask yourself the following questions:

Is your competition bidding on keywords you missed? Do they offer products with benefits that your products have a stronger differentiation? How effective are their ads and landing pages compared to yours?

Getting the right answers to the above questions will give you better clarity with regards to who you are competing with, what tactics they are employing and where you can exploit the weaknesses and oversight to disrupt the market share.

It is also just as important to categorize your competitors into harmless competitors and dangerous competitors. You don’t want to waste your time neutralizing harmless competitors campaigns, that time, energy and resources would be better spend de-escalating dangerous competitors’ PPC campaigns.

(4) Monitor your conversions from the get-go

If you want to be PPC savvy, you must quickly learn what is working, what is not working and make the necessary changes swiftly. To be able to do this, you need to track your conversions. This is the only way you will get to know, which endeavors led to how much of conversions, and which one didn’t deliver as expected. This approach is especially useful in optimizing your expenditure; only spend money and time on things that work.

Bonus point: you get to know expenditures that led to leads and clicks, in addition to getting to know how to adjust your campaigns across your different platforms for marketing. The intelligent decision on PPC campaign strategies can only be made when you can attribute actual leads and clicks to specific PPC activities.

You have some conversions tracking tool at your disposal. Such as the Google AdWords Conversion Tracking or the Google Analytics Conversion Tracking that you can use from the get-go on your PPC campaigns.

Please don’t do thing blindly using ‘We’ll cross the bridge when we reach it mentality’.

(5) Have a continuous PPC campaign fine-tuning program

If you get everything right about PPC campaign and marketing today, that is not a guarantee that you are going to get it right in the future. Especially, if you think the same strategies you are using today, will work a couple of months down the road. PPC is a highly dynamic space characterized by new updates and new features now and then. To remain on top of the game, you need to tweak things now and then as things change.

Also, never get too comfortable even especially when you are on top of things at the moment. Always make an initiative to learn new things from competitors, and industry experts. You can also try out a bid management tool; they can optimize your PPC campaigns automatically allowing you to concentrate better on the optimization of your ads, landing page, etc. In case you are worried about the extra expenditure, you would be glad to know there are some bid management tools that gives you a free trial period. During this trial period, you can sufficiently try out its capabilities then decide whether or not to go on to a premium package.

At Evolution Digital Marketing Agency, we understand that you a lot of things to manage to make your business a success. Sure, you can also add PPC campaign to your to-do-list, but then you are less likely to be anything but an amateur at it. What if it your competitors are doing a professional PPC marketing? Don’t take any chances!

At Evolution DMA, we offer PPC campaign management at affordable prices. Please fill out the form below for free consultation with our PPC marketing experts. What do you have to lose?


Please let us know in the "Details" filed the best time to contact you.

This is author biographical info, that can be used to tell more about you, your iterests, background and experience. You can change it on Admin > Users > Your Profile > Biographical Info page."

No image has been set yet, edit the module to set one.

About us and this blog

We are a full service agency that deliver compelling digital marketing solution. Our winning solutions and experience helps to deliver great results across several key areas.

Request a free quote

We offers professional SEO services that help websites increase organic search drastically and compete for 1st page rankings of highly competitive keywords.

 
 

More from our blog

See all posts
Facebook Marketing

Big Brands Use Simple Social Media Strategy To Manage Online Reputations

Great Content Marketing needs Great Social Media Follow-Through In order to develop…
CONTINUE READING

Common Mistakes Can Ruin Online Reputation of Your Company

“No man is perfect,” as old as this adage is; it still…
CONTINUE READING
search engine optimization

Six SEO Engagement Tips You Might Be Missing Out

The first rules of Search Engine Optimization (SEO) engagements are: writing quality…
CONTINUE READING
No Comments
  1. Pingback: deking

  2. Pingback: deking

  3. Pingback: sildenafil 100

  4. Pingback: sildenafil 100mg

  5. Pingback: sildenafil 20 mg

  6. Pingback: viagra tablet

  7. Pingback: buy viagra online

  8. Pingback: generic viagra available

  9. Pingback: cheap viagra

  10. Pingback: viagra coupons

  11. Pingback: generic viagra 100mg

  12. Pingback: viagra generic

  13. Pingback: viagra prices

  14. Pingback: viagra online

  15. Pingback: buy viagra

  16. Pingback: 188bet mobile

  17. Pingback: viagra 100mg

  18. Pingback: viagra pills

  19. Pingback: sildenafil citrate

  20. Pingback: viagra

  21. Pingback: cialis canada

  22. Pingback: cialis coupons

  23. Pingback: cheap cialis

  24. Pingback: cialis pills

  25. Pingback: cialis 5 mg

  26. Pingback: cialis 20 mg

  27. Pingback: tadalafil generic

  28. Pingback: tadalafil 20 mg

  29. Pingback: cialis vs viagra

  30. Pingback: cialis coupon

  31. Pingback: cialis generic

  32. Pingback: cialis

  33. Pingback: viagra natural

  34. Pingback: viagra without doctor prescription

  35. Pingback: viagra connect

  36. Pingback: generic viagra

  37. Pingback: viagra vs cialis

  38. Pingback: cialis tablets

  39. Pingback: cialis prices

  40. Pingback: cialis dosage

  41. Pingback: tadalafil

  42. Pingback: sildenafil

  43. Pingback: cialis 20mg

  44. Pingback: viagra tablets

  45. Pingback: tadalafil 20mg

  46. Pingback: tadalafil 5mg

  47. Pingback: cialis online

  48. Pingback: generic cialis

  49. Pingback: cryptobot

  50. Pingback: cryptobot

  51. Pingback: crypto trade bot

  52. Pingback: crypto trade bot

  53. Pingback: crypto trade bot

  54. Pingback: cryptobot

  55. Pingback: generic levitra

  56. Pingback: buy levitra

  57. Pingback: buy cheap levitra online

  58. Pingback: levitra online

  59. Pingback: buy cheap levitra online

  60. Pingback: levitra generic

  61. Pingback: buy levitra

  62. Pingback: buy levitra

  63. Pingback: buy levitra

  64. Pingback: vardenafil 20mg

  65. Pingback: levitra online

  66. Pingback: buy cheap levitra online

  67. Pingback: levitra 20mg

  68. Pingback: buy generic levitra online

  69. Pingback: buy levitra online

  70. Pingback: levitra online

  71. Pingback: buy generic levitra online

  72. Pingback: buy generic levitra online

  73. Pingback: levitra generic

  74. Pingback: levitra 20mg

  75. Pingback: buy generic levitra online

  76. Pingback: buy levitra online

  77. Pingback: levitra online

  78. Pingback: buy cheap levitra online

  79. Pingback: buy levitra

  80. Pingback: vardenafil 20mg

  81. Pingback: levitra online

  82. Pingback: levitra 20mg

  83. Pingback: buy levitra online

  84. Pingback: buy levitra

  85. Pingback: levitra online

  86. Pingback: buy generic levitra online

  87. Pingback: vardenafil 20mg

  88. Pingback: levitra generic

  89. Pingback: buy levitra online

  90. Pingback: buy levitra online

  91. Pingback: levitra 20mg

  92. Pingback: buy generic levitra online

  93. Pingback: buy levitra online

  94. Pingback: generic levitra vardenafil

  95. Pingback: generic levitra vardenafil

  96. Pingback: levitra 20mg

  97. Pingback: buy levitra online

  98. Pingback: buy cheap levitra online

  99. Pingback: vardenafil generic levitra 20mg

  100. Pingback: buy levitra

  101. Pingback: vardenafil generic levitra 20mg

  102. Pingback: generic levitra

  103. Pingback: vardenafil generic levitra 20mg

  104. Pingback: buy cheap levitra online

  105. Pingback: buy cheap levitra online

  106. Pingback: levitra generic

  107. Pingback: generic levitra

  108. Pingback: buy generic levitra online

  109. Pingback: buy levitra

  110. Pingback: buy generic levitra online

  111. Pingback: vardenafil generic levitra 20mg

  112. Pingback: vardenafil generic

  113. Pingback: vardenafil generic levitra 20mg

  114. Pingback: vardenafil generic

  115. Pingback: buy levitra

  116. Pingback: buy generic levitra online

  117. Pingback: buy generic levitra online

  118. Pingback: vardenafil generic levitra 20mg

  119. Pingback: levitra 20mg

  120. Pingback: vardenafil 20mg

  121. Pingback: levitra 20mg

  122. Pingback: buy cheap levitra online

  123. Pingback: buy generic levitra online

  124. Pingback: buy cheap levitra online

  125. Pingback: levitra generic

  126. Pingback: levitra 20mg

  127. Pingback: buy generic levitra online

  128. Pingback: buy levitra

  129. Pingback: vardenafil generic

  130. Pingback: buy levitra online

  131. Pingback: levitra online

  132. Pingback: buy levitra

  133. Pingback: levitra 20mg

  134. Pingback: vardenafil generic levitra 20mg

  135. Pingback: levitra generic

  136. Pingback: generic levitra vardenafil

  137. Pingback: vardenafil 20mg

  138. Pingback: vardenafil generic

  139. Pingback: generic levitra

  140. Pingback: generic levitra

  141. Pingback: vardenafil 20mg

  142. Pingback: generic levitra

  143. Pingback: buy levitra online

  144. Pingback: levitra online

  145. Pingback: generic levitra

  146. Pingback: buy sildenafil 100mg

  147. Pingback: viagra 100mg

  148. Pingback: generic viagra sildenafil 100mg

  149. Pingback: viagra 100mg

  150. Pingback: buy sildenafil 100mg

  151. Pingback: buy sildenafil 100mg

  152. Pingback: buy viagra 100mg

  153. Pingback: sildenafil 100mg

  154. Pingback: viagra 100mg

  155. Pingback: generic viagra sildenafil

  156. Pingback: buy sildenafil online

  157. Pingback: buy sildenafil 100mg

  158. Pingback: buy generic viagra online

  159. Pingback: sildenafil 100mg

  160. Pingback: viagra 100mg

  161. Pingback: viagra 100mg

  162. Pingback: generic viagra sildenafil

  163. Pingback: generic viagra sildenafil 100mg

  164. Pingback: buy generic viagra sildenafil 100mg

  165. Pingback: generic viagra sildenafil 100mg

  166. Pingback: generic viagra

  167. Pingback: buy sildenafil 100mg

  168. Pingback: generic viagra sildenafil

  169. Pingback: buy generic viagra online

  170. Pingback: generic viagra 100mg

  171. Pingback: buy generic viagra

  172. Pingback: generic viagra

  173. Pingback: generic viagra 100mg

  174. Pingback: generic viagra sildenafil

  175. Pingback: generic viagra sildenafil 100mg

  176. Pingback: generic viagra

  177. Pingback: buy generic viagra sildenafil 100mg

  178. Pingback: generic viagra sildenafil

  179. Pingback: generic viagra sildenafil

  180. Pingback: buy viagra

  181. Pingback: buy generic viagra sildenafil 100mg

  182. Pingback: buy generic viagra sildenafil

  183. Pingback: sildenafil 100mg

  184. Pingback: buy sildenafil 100mg

  185. Pingback: sildenafil 100mg

  186. Pingback: buy sildenafil 100mg

  187. Pingback: buy generic viagra sildenafil

  188. Pingback: buy viagra online

  189. Pingback: generic viagra

  190. Pingback: generic viagra 100mg

  191. Pingback: buy sildenafil online

  192. Pingback: buy viagra 100mg

  193. Pingback: buy viagra 100mg

  194. Pingback: buy sildenafil 100mg

  195. Pingback: sildenafil 100mg

  196. Pingback: generic viagra

  197. Pingback: generic viagra 100mg

  198. Pingback: buy viagra online

  199. Pingback: generic viagra

  200. Pingback: sildenafil 100mg

  201. Pingback: generic viagra sildenafil 100mg

  202. Pingback: buy viagra 100mg

  203. Pingback: buy viagra online

  204. Pingback: buy sildenafil online

  205. Pingback: viagra 100mg

  206. Pingback: buy generic viagra

  207. Pingback: buy viagra online

  208. Pingback: generic viagra 100mg

  209. Pingback: buy cheap cialis online

  210. Pingback: generic cialis

  211. Pingback: generic cialis

  212. Pingback: buy cialis online

  213. Pingback: tadalafil generic

  214. Pingback: tadalafil 20mg

  215. Pingback: cialis generic

  216. Pingback: cialis 20mg

  217. Pingback: buy cheap cialis online

  218. Pingback: buy cialis

  219. Pingback: cialis online

  220. Pingback: generic cialis tadalafil

  221. Pingback: buy generic cialis online

  222. Pingback: tadalafil 20mg

  223. Pingback: tadalafil generic cialis 20mg

  224. Pingback: buy cheap cialis online

  225. Pingback: buy cialis

  226. Pingback: generic cialis tadalafil

  227. Pingback: generic cialis

  228. Pingback: tadalafil generic

  229. Pingback: generic cialis tadalafil

  230. Pingback: cialis generic

  231. Pingback: generic cialis tadalafil

  232. Pingback: cialis online

  233. Pingback: tadalafil generic cialis 20mg

  234. Pingback: cialis 20mg

  235. Pingback: generic cialis tadalafil

  236. Pingback: cialis generic

  237. Pingback: cialis online

  238. Pingback: generic cialis tadalafil

  239. Pingback: buy cialis

  240. Pingback: generic cialis

  241. Pingback: buy cialis online

  242. Pingback: tadalafil generic cialis 20mg

  243. Pingback: tadalafil 20mg

  244. Pingback: buy generic cialis online

  245. Pingback: buy generic cialis online

  246. Pingback: generic cialis

  247. Pingback: tadalafil generic cialis 20mg

  248. Pingback: buy levitra online

  249. Pingback: buy levitra generic

  250. Pingback: levitra online

  251. Pingback: cheap levitra 10mg

  252. Pingback: buy levitra 10 mg

  253. Pingback: cheap levitra 20mg

  254. Pingback: levitra cost

  255. Pingback: buy vardenafil

  256. Pingback: cheap 10 mg levitra

  257. Pingback: buy vardenafil online

  258. Pingback: buy levitra 20mg

  259. Pingback: buy levitra generic

  260. Pingback: cheap levitra generic

  261. Pingback: buy viagra 100mg

  262. Pingback: viagra professional online mail-order pharmacies

  263. Pingback: 100 mg viagra lowest price

  264. Pingback: buy 100 mg viagra

  265. Pingback: cheap 100mg viagra

  266. Pingback: sildenafil

  267. Pingback: buy viagra 50 mg

  268. Pingback: viagra on line

  269. Pingback: generic viagra online

  270. Pingback: tesco viagra

  271. Pingback: cheap viagra online

  272. Pingback: buy viagra generic

  273. Pingback: viagra for women

  274. Pingback: viagra for men

  275. Pingback: cheap viagra 100 mg

  276. Pingback: buy 20mg cialis

  277. Pingback: cialis for daily use

  278. Pingback: cialis coupons

  279. Pingback: cialis savings card

  280. Pingback: cialis 20 mg

  281. Pingback: cialis tablets

  282. Pingback: tadalafil prices

  283. Pingback: cialis jelly online mail-order pharmacies

  284. Pingback: cialis

  285. Pingback: tadalafil buy

  286. Pingback: buy cialis now

  287. Pingback: lowest cialis prices

  288. Pingback: cialis pills

  289. Pingback: cost of cialis

  290. Pingback: coupon cialis

  291. Pingback: buy 20 mg cialis

  292. Pingback: cialis uk

  293. Pingback: cialis canada

  294. Pingback: cialis super active online mail-order pharmacies

  295. Pingback: levitra cost

  296. Pingback: buy 10mg levitra

  297. Pingback: cheap vardenafil online

  298. Pingback: vardenafil prices

  299. Pingback: buy vardenafil

  300. Pingback: buy levitra 20 mg

  301. Pingback: levitra buy

  302. Pingback: 20 mg levitra

  303. Pingback: coupon levitra

  304. Pingback: levitra

  305. Pingback: buy generic levitra

  306. Pingback: buy levitra generic

  307. Pingback: vardenafil cost

  308. Pingback: cheap levitra 10 mg

  309. Pingback: cheap levitra 10mg

  310. Pingback: vardenafil online

  311. Pingback: 10 mg levitra

  312. Pingback: levitra 10mg

  313. Pingback: generic levitra

  314. Pingback: coupon vardenafil

  315. Pingback: 20mg levitra

  316. Pingback: cheap 10mg levitra

  317. Pingback: vardenafil buy

  318. Pingback: levitra online

  319. Pingback: cheap levitra 20mg

  320. Pingback: cheap levitra 20 mg

  321. Pingback: buy levitra 10mg

  322. Pingback: vardenafil 20mg

  323. Pingback: levitra coupon

  324. Pingback: buy levitra 10 mg

  325. Pingback: buy levitra 20mg

  326. Pingback: buy 20mg levitra

  327. Pingback: levitra 20mg

  328. Pingback: cheap 20 mg levitra

  329. Pingback: levitra 20 mg

  330. Pingback: buy levitra online

  331. Pingback: buy levitra

  332. Pingback: cheap 10 mg levitra

  333. Pingback: buy vardenafil online

  334. Pingback: worst

  335. Pingback: viagra 100mg

  336. Pingback: cheap viagra

  337. Pingback: viagra without a doctor prescription

  338. Pingback: natural viagra

  339. Pingback: sildenafil citrate

  340. Pingback: viagra natural

  341. Pingback: where to buy viagra

  342. Pingback: viagra tablets

  343. Pingback: generic viagra available

  344. Pingback: superdrug viagra

  345. Pingback: viagra capsules online mail-order pharmacies

  346. Pingback: viagra cost

  347. Pingback: sildenafil online

  348. Pingback: sildenafil buy

  349. Pingback: cheap sildenafil online

  350. Pingback: womens viagra

  351. Pingback: generic for viagra

  352. Pingback: gold viagra online mail-order pharmacies

  353. Pingback: pink viagra online mail-order pharmacies

  354. Pingback: buy 50 mg viagra

  355. Pingback: viagra prices

  356. Pingback: viagra canada

  357. Pingback: hard on viagra jelly online mail-order pharmacies

  358. Pingback: female viagra online mail-order pharmacies

  359. Pingback: buy viagra online

  360. Pingback: buy sildenafil

  361. Pingback: viagra soft tabs online mail-order pharmacies

  362. Pingback: buy sildenafil online

  363. Pingback: generic viagra online mail-order pharmacies

  364. Pingback: viagra generic availability

  365. Pingback: viagra coupon

  366. Pingback: pfizer viagra

  367. Pingback: buy viagra 100 mg

  368. Pingback: cheap viagra 50mg

  369. Pingback: buy generic viagra

  370. Pingback: viagra super force online mail-order pharmacies

  371. Pingback: click here

  372. Pingback: viagra coupons

  373. Pingback: cheap generic viagra

  374. Pingback: sildenafil prices

  375. Pingback: sildenafil coupon

  376. Pingback: cheap 50mg viagra

  377. Pingback: viagra online

  378. Pingback: viagra online paypal uk

  379. Pingback: viagra samples

  380. Pingback: viagra for women online mail-order pharmacies

  381. Pingback: coupon sildenafil

  382. Pingback: over the counter viagra

  383. Pingback: viagra buy

  384. Pingback: viagra over the counter

  385. Pingback: online viagra

  386. Pingback: coupon viagra

  387. Pingback: 100mg viagra

  388. Pingback: order viagra online

  389. Pingback: red viagra online mail-order pharmacies

  390. Pingback: viagra pills

  391. Pingback: order viagra

  392. Pingback: tedwap.me

  393. Pingback: viagra 50 mg

  394. Pingback: 20mg cialis

  395. Pingback: cheap generic levitra

  396. Pingback: levitra generic

  397. Pingback: levitra 20 mg bayer prezzo

  398. Pingback: levitra orodispersibile prezzo in farmacia online

  399. Pingback: exercice fessier

  400. Pingback: forex trading

  401. Pingback: devis travaux rénovation appartement

  402. Pingback: cmovieshd

  403. Pingback: guaranteedppc.com

  404. Pingback: 먹튀신고

  405. Pingback: Asbestos Removal in Bundaberg

  406. Pingback: http://b3tha.com/mediawiki/index.php?title=We_guaranteed_results_with_ppc

  407. Pingback: Pharmacokinetic studies CRO

  408. Pingback: GVK BIO Recent Updates

  409. Pingback: Event Managers in Hyderabad

  410. Pingback: gvk bio contract research organization

  411. Pingback: seleksi cpns tahun 2018

  412. Pingback: paintless dent repair training

  413. Pingback: Aws Alkhazraji the best Engineer X

  414. Pingback: uodiyala

  415. Pingback: iraq political & Law

  416. Pingback: taruhan bola

  417. Pingback: Software Klinik

  418. Pingback: hasil un sd

  419. Pingback: http://www.blackhatlinks.com

  420. Pingback: URL

 

Leave a Comment

Time limit is exhausted. Please reload the CAPTCHA.